Building a Strong Touring Circuit in the African Music Industry


The African music industry is one of the fastest growing music industries in the world. From Afrobeats to Highlife, to Amapiano, to Soukous to Bongo Flava. Creatives across the continent are creating global sounds inspired by their native music. This has resulted in  increased continental and global interest in and demand for African music.

Unfortunately, African talent and African music industry professionals have been unable to take advantage of the unique cultural experiences and the diverse audience base that Africa offers because there are no strong regional touring networks for musical talent  like it obtains elsewhere in the world. A few artistes have been able to break the mould, collaborating with talent from other regions, however to the majority of talent and talent promoters, the wall seems impenetrable. Thus, as part of our network’s commitment to shaping the African music industry and culture, we are starting a new series called the ACA Industry Conversations.

In our “ACA Industry Conversations” series, we will be discussing with African music industry professionals from across the continent on “building a strong touring circuit in the African music industry”. Our resource persons, all of whom have decades of experience in managing musical talents and events in Africa, will provide their perspectives on germane issues such as  challenges in the African music touring circuit, economic and creative opportunities within the African music ecosystem, success stories, building regional networks within the industry, and other pertinent issues.

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