Women have historically been marginalized in Africa music. In many precolonial cultures across Africa, women were excluded from making professional music and were only involved singing in religious ceremonies or ones involving little children. Even when they were involved, they were often allocated support roles as dancers or backup vocalists and rarely got involved in planning or leadership roles. With the gender induced inability to professionalize their skills, women soon found themselves at a disadvantage when modern technology began to create opportunities for music business professionals.
Of course there are now a lot more female music artistes in African music, many of whom had to break several glass ceilings and create their own genres to be recognized. The likes of Miriam Makeba, Brenda Fassie, Onyeka Onwenu, Angelique Kidjo, Salawa Abeni, as well as newer acts like Tiwa Savage, Becca, Uncle Waffles, Tems and Ayra Starr among have served and are still serving as global ambassadors of female talent in African music. However, even today that technology has opened up the African music business space, there is still not enough female music business professionals. For instance According to Turntable Charts, as of 2023, the number of women in Nigeria’s top music business executives is still less than 20%
However, if the African music business must progress, there needs to be a concerted effort to open the door wider for more female professionals to take up leadership roles. The importance of female industry professionals in the African music business cannot be overstated, as their contributions are vital to the growth, diversity, and sustainability of the sector.
Breaking Barriers and Challenging Norms
The presence of female industry professionals in the African music business challenges long-standing gender norms and stereotypes. Historically, women in the music industry have faced numerous barriers, including limited access to resources, underrepresentation in leadership positions, and a lack of recognition for their contributions. By stepping into roles as producers, managers, record label executives, and entrepreneurs, women are breaking down these barriers and creating a more inclusive industry. Their success not only inspires other women to pursue careers in music but also challenges the industry to rethink its traditional gender dynamics.
Driving Diversity and Innovation
The latest World Health Organization fact sheet puts women as 50.17% of Africa’s population. With that potentially huge market, it goes without saying that the inclusion of female professionals brings fresh perspectives and ideas to the table. Women in leadership roles like Refiloe Mochoari, manager of South African superstar rapper, Kasper Nyovest, Lanre Gaba, Co-President of Black Music at Atlantic Records, Temi Adeniji, Managing Director of Warner Music South Africa and SVP, Strategy, Sub-Saharan Africa, and Bose Ogulu, manager of Afrobeats Star Burna Boy have been instrumental in pushing for more diverse representation in the music industry, ensuring that different voices and stories are heard. This diversity is reflected in the music being produced, with female artists and professionals championing new genres, styles, and narratives that resonate with a broader audience. The presence of women in the industry also encourages collaboration across different sectors, creating a creative environment where innovation can thrive.
Creating Opportunities for the Next Generation
Female industry professionals play a crucial role in mentoring and supporting the next generation of women in the music business. By serving as role models and mentors, they provide guidance and support to young women aspiring to enter the industry as professionals. This mentorship is vital in helping emerging talent navigate the challenges of the music business, from understanding contracts to building a sustainable career. Additionally, female professionals often advocate for policies and initiatives that promote gender equality and create opportunities for women at all levels of the industry.
Advocating for Fair Representation and Equity
The fight for fair representation and equity in the African music industry is ongoing, and female professionals are at the forefront of this battle. They are not only advocating for equal pay and opportunities but also pushing for a more equitable industry that recognizes and values the contributions of women. This advocacy extends to addressing issues such as sexual harassment, discrimination, and the lack of safe spaces for women in the industry. By speaking out and taking action, female professionals are helping to create a music industry that is fairer, safer, and more inclusive for everyone.
Enhancing the Global Reach of African Music
Women have played a significant role in the global success of African music. As managers, promoters, and executives, they have been instrumental in building networks, securing international collaborations, and promoting African artists on the world stage. Their efforts have helped African music gain recognition and respect in global markets, opening up new opportunities for artists and the industry as a whole. The global success of African music, driven in part by female professionals, has also had a positive impact on the continent’s economy.
Conclusion
The importance of female industry professionals in the African music business cannot be overstated. Their contributions are essential to the growth, diversity, and sustainability of the industry. As more women take on leadership roles and challenge the status quo, they are paving the way for a more inclusive and equitable music industry in Africa. By breaking barriers, driving innovation, creating opportunities, advocating for equity, and enhancing the global reach of African music, female professionals are not only transforming the industry but also inspiring the next generation of women to follow in their footsteps
