Over the last few years, African festivals have increased during summer across the Diaspora and over the Continent. However, many music professionals have often called for better integration, harmonisation and promotion across the different African regions to ensure that more opportunities are unlocked across the
African music landscape and enterprises to help access financing, promoting tourism and economic development.
In this podcast our founder, Katherine McVicker speaks with Nonso Mordi of Africa Business Radio on the role of African music festivals and events in supporting
Africa’s growing music industry, increment in revenues and tourism and what policymakers and various African tourist agencies need to do to facilitate this and deliver socio-economic impact and foster employment.
You can listen to the interview at Africa Business Radio
