In the changing landscape of power, creativity has become capital. Perhaps nowhere more than in the deepening collaboration between the UAE and Africa, where the convergence of festival economies and creative-sector diplomacy creates new possibilities for trade, investment, and power.
In this piece featured on uae-business.com, one of the UAE’s foremost business magazines, we discuss how we are taking advantage of the UAE-Africa creative partnerships to support co-creation, education of future creative professionals across the divide, shared innovation, and building sustainable ecosystems in the African creative industry.
Read the full piece here
